5 Content Creation Apps I Can’t Live Without

Have you ever wondered how your favourite content creator always has the best photos or videos? The lighting is always right and the editing is clever. What if I told you a lot of that has to do with the tools they use. Well, that’s what I’m here to tell you. I’m spilling my content creation secrets and giving you a list of my top 5 content creation apps I can’t live without.

Lightroom

Lightroom, the app behind the cohesive colour grading and colour schemes of many creators. This cool app allows you to colour your image based on presets or your own personal preference. Have a dark image, lighten it with Lightroom!

Note, however, this isn’t the most beginner-friendly tool but fellow creators have taken some of the guesswork out of using it. A simple internet search can land you hundreds of Lightroom presets designed by other creators made to suit just about any colour scheme.

How does it work?

You can use Lightroom to make your own photo setting changes to your images. Whether you’d just like to crop a picture or completely change the lighting on your photos, it can all be done in Lightroom. Lightroom provides two ways to do this. one ay is to make your own changes and the other is to use a preset.

A preset is a configuration of settings, designed to achieve a certain look or style of your photo (www.journeyera.com). Using a preset is simple. First, find a Lightroom preset you like from the plethora made available for free online then download the DNG file and import it into your Lightroom app. Or you can find a YouTube video to follow along and create your own preset.

Here’s a shot I edited using lightroom:

content creation apps before — Before Lightroom

content creation apps after — Before Lightroom

I found this lightroom preset on YouTube but instead of downloading the preset DNG file I followed along with the video and learnt how to make the changes myself. But to be completely honest I still don’t know why certain changes were made. If I were to do this on my own it would probably be a catastrophe. But I’m hoping that with practice I’ll be able to develop my own preset.

Premiere Rush

Recently, Instagram announced its shift to video focus and content creators were in a frenzy discussing what this would mean. Since the start of the Covid-19, there’s been an uptake in the consumption of video and I for one am guilty of consuming far more video content than I should; my screen time is shameful. But this is great news for the savvy creator. If you’ve always been interested in creating videos now is a perfect time. Apps like Premiere Rush help make the transition into video production accessible for all.

If you’re familiar with the Adobe suite of products for computers, you may have heard of Premiere Rush. It’s a genius full-service video editing software for mobile phones so you can edit your videos on the go. While if I had the choice of editing with a computer as opposed to a phone I’d pick the computer hands down, this app still has its place. It’s the mobile video editing software that comes closest to the real thing. It’s intuitive, easy to use and has a great array of transitions and effects. So go make that YouTube video, reel or story.

Unum

Never worry about what post should come next to fit your grids colour scheme with Unum. Unum is the key to maintaining the aesthetic Instagram grid of your dreams. While Lightroom helps you achieve colour cohesiveness by editing your images, Unum gives you an opportunity to see what the pictures will look like side by side before you post them to your platform.

I only learnt of this one recently and it’s been incredibly helpful. It’s revolutionized the way I share social content and my community is noticing. It’s one thing to edit your photos and think the colours match but it’s completely different seeing them side by side. Unum eliminates the guesswork of wondering if the colours match or if your photo was edited correctly with this app.

Canva

Social media graphics are a must-have for a blogger/ content creator. But we’re not all the best Photoshop designers so I’m glad there are content creation apps like Canva. Canva is a one-stop shop for online graphic design. You can design anything from a photo to a wedding invitation. With templates for every design category, creating with Canva is easy and accessible. No wonder it’s one of the most popular content creation apps on this list.

I like to use Canva for my Instagram story templates, slides (for converting blog content) and Pinterest pins. I’ve even used it to create my YouTube intro and outro.

Inshot

Inshot is another video and photo editing tool that packs a punch. It allows you to do quirky editing tricks like replacing one background with another and it offers catchy soundtracks for your videos. I particularly enjoy using this app to create video thumbails. It makes editing Instagram videos quite a breeze too. Inshot allows you to edit Instagram story videos without cropping. it gives you the option to make videos in varying aspect ratios for free, unlike some other video editing apps.

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